Due to declining R&D productivity, companies are forced to use atypical approaches to problem solving in order to meet the growing demands of consumers. Relying solely on physical experiments proves to be unprofitable in today's economic conditions. Researchers need to better understand how and why their products perform in order to better relate them to project and enterprise goals.
Modeling and Simulation provides the current state of the key atomic interactions that support product performance. Computer simulated trials allow researchers to test concepts with minimal risk at lower cost by providing them with new sources of ideas. By combining the power of the virtual environment and the real world, researchers manage their projects more effectively by conducting physical tests based on virtual tests already performed and vice versa. As a result, teams are creating more functional and safer products that improve patient outcomes at a lower cost.